Partner Compliance
Media Partner Responsibility
We operate as a curated intermediary and affiliate master hub connecting advertisers and clients with selected media partners for performance-based digital marketing activities.
Our role is to identify, evaluate, select, onboard, monitor, and, where appropriate, restrict or remove media partners and traffic sources within our network.
As part of our reasonable and risk-based due diligence process, we may assess media partners and relevant traffic sources based on factors including commercial suitability, operational capability, traffic quality, compliance considerations, security, tracking, attribution, verification, fraud prevention, campaign requirements, and other relevant risk indicators.
Where appropriate, we may use established third-party technology and specialized service providers to support analytics, tracking, security, verification, attribution, traffic-quality assessment, and anti-fraud monitoring.
Our objective is to maintain a curated partner ecosystem and to identify and address activity that may be inconsistent with applicable law, contractual requirements, campaign requirements, industry standards, or our internal policies.
However, no due diligence, monitoring, analytics, verification, or anti-fraud process can guarantee that every activity conducted by an independent third party or its downstream network will at all times comply with every applicable requirement.
Each media partner remains independently responsible for its own business activities and for the activities and compliance of its affiliates, publishers, traffic sources, sub-networks, subcontractors, and other downstream parties engaged or controlled by it, subject to applicable contracts and law.
This includes responsibility for the legality, authenticity, quality, and compliance of traffic, promotional activities, claims, representations, and other activities supplied or generated by the media partner or its downstream sources.
Performance-Based Model
Our services are provided on a performance-based basis, under the commercial terms agreed with each client. Depending on the applicable engagement, fees may be calculated by reference to qualifying sales, conversions, or other agreed performance criteria.
Performance-based remuneration reflects the agreed commercial model and does not constitute a guarantee of sales, revenue, profitability, conversion volume, traffic quality, or any particular business outcome.
Unless expressly agreed otherwise in writing, we do not guarantee any minimum level of sales, conversions, revenue, traffic, or return on investment.
Sales Validation and Attribution
Where our remuneration is based on qualifying sales, conversions, or other performance criteria, the relevant transactions are tracked, attributed, recorded, and validated through the client's applicable tracking systems, platforms, software, reporting mechanisms, and/or other agreed validation processes.
The client retains responsibility for the operation, configuration, accuracy, and final validation of its own sales, conversion, attribution, and reporting systems, subject to the terms of the applicable commercial agreement.
The determination of whether a transaction constitutes a qualifying sale or conversion, including any applicable approval, rejection, cancellation, reversal, refund, fraud review, or other adjustment, is made based on the client's applicable systems, records, validation criteria, and agreed commercial terms.
We do not independently determine or guarantee the client's final sales validation or attribution outcome and do not control the client's internal systems, databases, payment processes, order management, refund processes, or final approval decisions.
Once a transaction has been reported or validated by the client's applicable systems, any subsequent reversal, cancellation, rejection, adjustment, or other change made by the client remains subject to the applicable contractual terms and the client's documented validation and reconciliation processes.
We are not responsible for discrepancies, delays, reversals, cancellations, or adjustments arising from the client's systems, data, tracking configuration, reporting, payment processing, order management, refunds, chargebacks, internal validation criteria, or other matters outside our reasonable control, except to the extent caused by our own breach of applicable law or contractual obligations.
Where appropriate, we may provide reasonable technical or operational assistance in investigating discrepancies or reconciliation issues, but such assistance does not transfer responsibility for the client's final validation or internal systems to us.
Monitoring and Remediation
Where we identify, or reasonably suspect, activity that may not meet applicable requirements, contractual standards, campaign requirements, or our internal policies, we may investigate the relevant activity and may, where appropriate:
- request information, clarification, or corrective action;
- conduct additional verification or monitoring;
- suspend or restrict traffic;
- suspend or terminate a media partner or traffic source;
- remove a media partner, publisher, affiliate, or traffic source from our network;
- withhold or adjust transactions where contractually permitted and supported by the applicable campaign terms;
- notify the relevant client or advertiser; and/or
- take any other commercially or legally appropriate action.
Where appropriate and subject to applicable confidentiality, contractual, legal, regulatory, and evidentiary requirements, we may identify the relevant media partner, traffic source, or downstream party to the affected client or advertiser and provide information reasonably necessary to address the matter.
Our responsibility in relation to third-party media activity is limited to the reasonable exercise of the selection, due diligence, monitoring, analysis, verification, and remediation processes that fall within our role and reasonable control as an intermediary and affiliate master hub.
We do not assume responsibility for the independent acts, omissions, representations, practices, traffic sources, sub-networks, publishers, or compliance failures of third-party media partners or downstream parties where such matters are outside our reasonable control and are not caused by our own breach of applicable law or contractual obligations.
Nothing in this notice constitutes a guarantee or warranty that any media partner, traffic source, publisher, affiliate, or downstream party will remain continuously compliant with applicable law, contractual requirements, campaign requirements, or industry standards.
Nothing in this notice is intended to exclude, restrict, or waive any liability or obligation that cannot lawfully be excluded, restricted, or waived under applicable law.
Contact
For questions about this notice or our partner compliance program, please contact help@sales-machine.ai.